Pick an editorial thread

Choose an idea broad enough to revisit from several perspectives. For a cafe it might be the afternoon; for a maker, the life of an object. It should come from the business rather than a calendar of unrelated awareness days.

Change the point of view

Move between product, person, place and process. A single thread can support a photo essay, an interview, a voice-led film and a practical website guide. The subjects change while the feeling stays recognisable.

Make the rhythm sustainable

Agree who can supply facts and who reviews each piece. Leave space for a genuine moment that appears during the month. Review responses with the team and let the next season begin from what people found useful.

Want this done for you every month?

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